OneCall
New advertising universe
Competition in the Norwegian telecom market has never been tougher, and OneCall wants to reclaim its position as a clear price leader. TRY built an animation-universe campaign that puts price at the center of the brand story, giving a reason to believe the low prices: OneCall runs on Telia's network, Norway's best 5G coverage.
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Challenge and solution
Challenge
The Norwegian telecom industry is in its toughest price war in years, and OneCall wanted to reclaim a clear position as the market's price leader. In a category where messaging often looks the same, OneCall needed a way to own the price message that stood apart from the rest of the mobile market.
Solution
TRY built an animation-universe campaign, produced together with Animasjonsdepartementet, designed to stand apart from the rest of the mobile market and to last. The concept was developed and tested carefully, both with the market and internally at TRY, before launch. The universe puts price at the centre of OneCall's brand story, using its connection to Telia's network, Norway's best 5G coverage, as the reason to believe the low prices.
- Trond Sandø
- TRY Advertising
- Animasjonsdepartementet
- Animation production (external partner)
