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Wide image from the H&M Sport visual concept A class of your own, closing the source gallery

H&M Sport

A class of your own

A lot of time, especially on Instagram, yoga is treated like an activity made for public display – for others. When it’s in fact, for most practitioners, a truly personal and introspective activity. With the visual concept A class of your own for H&M’s new yoga collection, we wanted to portrait the beauty of yoga when we pose for no one, but ourselves.

Wide image from the H&M Sport visual concept A class of your own, for H&M's yoga collection
Generated TRY artwork standing in for the A class of your own film, to be replaced

Film placeholder: HM_Yoga_15s_4x5.mov

Portrait image from the H&M Sport visual concept A class of your own, first of the A set
Near-square image from the H&M Sport visual concept A class of your own, first of the B set
Portrait image from the H&M Sport visual concept A class of your own, second of the A set
Square image from the H&M Sport visual concept A class of your own, second of the B set