Only those who attempt the absurd will achieve the impossible
Our name is not a description. It is an instruction. In 1998 an adman named Kjetil Try put his name on the door. It turned out to be more than just a name. It became our entire methodology. And it still is, 28 years later. It has been said that only those who dare to attempt the absurd may achieve the impossible. We firmly believe that to be true. Most ideas don't die from failing. They die from never being tried. We also believe creativity is the most practical thing a business can invest in.
In a world where business, society and culture are shifting at speed we explore the possibility space, pairing curiosity with action to find new paths for businesses to grow. We are a nordic marketing powerhouse of 400 people applying creativity, technology and AI to business problems, building systems of growth across brand, advertising, tech, PR, media and production.
- Employees
- 400
- Countries
- 3
- Disciplines
- 15
The Possibility Space™
Every business has more room to grow than it uses. Between what a company does today and what it could do tomorrow lies a space most never explore. It looks too risky, too early or too absurd. It's a phenomenon called The Possibility Space. For us it's a way of working. Most promising ideas die in the dip between the first spark and the first proof. That's where enthusiasm runs out and doubt takes over. Our job is to carry ideas through that dip, with prototypes instead of presentations and evidence instead of opinion. With AI, we can test in days what used to take months.
It's a framework. We use it to map where a brand can grow, which ideas are worth building, and which technology will make them scale. It's a place. Our houses are built for people, clients included, to meet and make things together. And it's a belief we hold ourselves to: the impossible is only the unattempted.
