Embark Studios
ARC Raiders
Strategic partner to Embark Studios on ARC Raiders: audience segmentation, market fit and brand positioning for a saturated extraction-shooter market.
Challenge
Embark Studios, founded by former DICE veterans and known for the cult title The Finals, wanted to break new ground again with ARC Raiders, a multiplayer extraction game set on a future Earth ravaged by a mechanized threat called ARC. The extraction-shooter genre was already crowded, so the game needed clear differentiation to stand out.
Solution
We worked as Embark's strategic partner, starting with audience segmentation, market fit and a competitive landscape analysis. From that we built the brand positioning and proposition, used player insights to shape a distinctive brand narrative, and developed communication strategy and creative concepts. The launch got a go-to-market plan and a scalable communication platform.
Results
Following its launch on October 30, 2025, ARC Raiders became the #1 top-selling game globally on Steam by revenue on day one. It reached over 320,000 concurrent players, one of the year's most impactful game launches. The launch also delivered cultural momentum and long-term visibility for the title across the world.
