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A man in a 66°North GORE-TEX jacket and pants standing inside a vertical glass column as rain pours over him, a projected ocean backdrop behind, the GORE-TEX diamond logo etched at bottom right.

Gore-Tex

Weather Box

Retail and design concept for the GORE-TEX Brand: the Weather Box, created for retail store KA_YO. The installation lets customers experience real wet-weather conditions in the store, with rain taking centre stage, so shoppers can test their gear on the spot and feel what 'Guaranteed to Keep You Dry' really means.

Interior of the GORE-TEX Weather Box retail installation: stone textured plinths, hanging ceiling panels and a glass vitrine with a projected underwater face, the GORE-TEX diamond logo etched on the glass, coolers set on the plinths.
A woman in a sage green GORE-TEX rain jacket, hood up and eyes closed, standing at a muddy waterside.
Portrait campaign photograph for the GORE-TEX Weather Box installation, companion to the preceding rain jacket portrait.
Wide campaign photograph of the GORE-TEX Weather Box installation at KA_YO.
Square campaign photograph for the GORE-TEX Weather Box installation.
Campaign photograph for the GORE-TEX Weather Box installation.
Portrait campaign photograph for the GORE-TEX Weather Box installation.