IQ-Initiativet

Ruset 2

2025

Sweden's first TikTok drama series returns with an all-new cast, new conflicts and a new interactive format. Ruset 2 follows two best friends who fall for the same girl and explores the strain of growing apart, drinking behaviour, and peer pressure.

Sweden’s first drama series on TikTok has been awarded and celebrated across the Nordics for its pioneering format that redefined entertainment for gen z. A series based on the shift in young people’s attitude towards alcohol. For the second season, we let the audience write parts of the script through the comment section on TikTok. Over 70 000 people voted on their favorite contribution. The 10-part drama featured parallell episodes that followed different characters, resulting in a dramatic puzzle for the audience to solve. Ruset 2 was launched through an integrated, nation-wide campaign featuring posters, cultural billboards, cinema advertising, OLV, and content where the actors delved into all nuances of their characters’ behaviors.

A vertical teaser card reading RUSET in orange type over a night photo of a young man on a snowy street, captioned "A series about drunkenness, betrayal and love" and "Episode Nine".

A top-down phone-in-hand shot of a young woman in a red sweatshirt lying on a floral bedspread, smiling at her phone, with a second person visible at the edge of frame.

A production still of two young men on a bed, one lying down using a phone and the other sitting up looking at him, captioned "A series about drunkenness, betrayal & love" in orange type.

Four friends from Ruset 2's new cast sit together on a sofa in warm evening light, one lying with his head in a woman's lap.

Four panels depict winter scenes: a person in a snowy alley, a woman on a bed looking at a phone, a man in bed gazing from a window, and two men standing in falling snow.

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