Gore-Tex
BRAND STUDIO [photography] LAB
The GORE-TEX® Brand Studio [ ] Lab is a new creative platform that we developed to connect with a new generation through community, creativity and culture. Built as a framework for local activations across Europe, it combines brand storytelling, retail experiences and cultural collaboration.
The first local edition, GORE-TEX® BRAND STUDIO [photography] LAB, was brought to life together with KA-YO in Stockholm, where we hosted a photo workshop led by Chris Shonting that explored creativity through weather. We invited local profiles to interpret GORE-TEX®’s mindset of embracing, rather than avoiding, the elements. The workshop resulted in an exhibition party at the KA-YO store for everyone to take part in.
By activating the brand at a local level, the project strengthens community connections, highlights creative voices and positions GORE-TEX® as a cultural platform for exploration and expression instead of just performance.
