Candela
Identity
In an industry anchored to tradition, Candela emerges as a next-gen innovator, redefining maritime propulsion through its foil and pod engine technology. The project built a brand strategy and identity that supports Candela's growth and makes the technology's efficiency and precision palpable in every facet of the brand, from storytelling to design and typography.
Candela is redefining boating and maritime propulsion through foil and pod engine technology. The brief was a brand strategy and identity that would support its anticipated growth and make the efficiency and precision of that technology palpable in every facet of the brand.
The work ran from storytelling through design and typography.
