Vipps
Challenging the plastic card
Vipps has long been Norway's way to send money and pay online, but in physical stores the plastic card is alive and well: three in ten Norwegians don't know their Vipps-linked card can already tap to pay, and 65% still use plastic as their primary in-store payment method. TRY's campaign makes the point directly: you already have your bank card in Vipps, you just need to make it "tap-ready."
The insight behind the campaign: people already carry a flashlight, a compass and plenty else in their phone, yet still carry a physical card in their pocket. The work confronts that inconsistency across film, outdoor and digital, wrapped in humour: mock retro-gadget mashups strapped to a phone, an address-book slider, an alarm clock, a calendar. Each one is already in your pocket. The joke is that the card should be too.
Most Norwegians already have their card in Vipps. They just need to make it tap-ready, and they can pay with Vipps everywhere. That's the message we want to get across.
What most Norwegians don't know
- Norwegians don't know their Vipps-linked card can already tap to pay
- 3 in 10
- still use a plastic card as their primary way to pay in-store
- 65%
