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House of Creativity
& TechnologyNordics

Black-and-white close-up of bare tree branches, an abstract Nordic nature texture

Gore-Tex

66°North x Wawa

2025

GORE-TEX Brand set out to spotlight its WINDSTOPPER by GORE-TEX Labs fabric in the Nordics with a limited series of 1-of-1 showcase pieces, a collaboration between GORE-TEX, Icelandic outerwear brand 66°North, and Swedish designer Axel Wahl (Wawa Print Shop), each piece a tribute to textile innovation and untamed Nordic environments.

Black-and-white documentary photo of two people working in the Wawa Print Shop screen-printing workshop, with "wawa print shop" stamped across the frame

Photograph from the GORE-TEX x 66°North x Wawa Print Shop WINDSTOPPER collection

Photograph from the GORE-TEX x 66°North x Wawa Print Shop WINDSTOPPER collection

Photograph from the GORE-TEX x 66°North x Wawa Print Shop WINDSTOPPER collection

Photograph from the GORE-TEX x 66°North x Wawa Print Shop WINDSTOPPER collection

Photograph from the GORE-TEX x 66°North x Wawa Print Shop WINDSTOPPER collection

Photograph from the GORE-TEX x 66°North x Wawa Print Shop WINDSTOPPER collection

Photograph from the GORE-TEX x 66°North x Wawa Print Shop WINDSTOPPER collection

Flat-lay of a two-page zine spread: a colour sunset silhouette of a figure in the collection walking a coastal cliff on the left, and a black-and-white photo of the same figure walking through frosted brush wearing a hood with a hand-drawn spiral graphic on the back, on the right

Photograph from the GORE-TEX x 66°North x Wawa Print Shop WINDSTOPPER collection

Photograph from the GORE-TEX x 66°North x Wawa Print Shop WINDSTOPPER collection

Photograph from the GORE-TEX x 66°North x Wawa Print Shop WINDSTOPPER collection

The limited collection was showcased during Paris Fashion Week in January 2025.

Starting with hand-drawn pencil sketches, his process captured the wild elements 66°North was built to endure.

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