Holzweiler
More personal and efficient with Voyado as CRM
Since the start of our partnership with Holzweiler in 2020, they have experienced significant international growth. With growth, technological needs have also changed. At TRY eCommerce (formerly Frend eCommerce), we have helped Holzweiler with everything from building their digital flagship store to achieving success with CRM.
Challenge
When HubSpot was implemented more than three years ago, it was a good match for Holzweiler's needs. But as the brand grew, the system became a bottleneck. eCommerce-specific automations became complicated and expensive to set up, and the need for more advanced functionality increased. Holzweiler needed deeper customer insights and the ability to personalise the customer journey at scale. A significant challenge was integrating the online shop with the physical stores. Customers expected a seamless omnichannel experience, but HubSpot didn't support this well enough.
Solution
In autumn 2024, TRY mapped Holzweiler's requirements and selected Voyado, a CRM built specifically for retail, to replace HubSpot's marketing automation. Voyado gives Holzweiler better personalization, more flexible automation, and an omnichannel platform that integrates digital and physical commerce. HubSpot remains in place for customer service and sales, but all marketing communication now runs through Voyado. TRY eCommerce supported every step, from consultancy to setup, configuration, and email and personalisation automation.
Results
Simplified and streamlined workflow. More personal customer communication at scale. Closer integration between online shop and physical stores.
We have grown rapidly, and TRY eCommerce has managed to keep pace. They have developed on their own and challenged us when we needed to upgrade our technology. We chose Voyado because it's built for our industry and is used by many similar brands, particularly in Scandinavia. We segment better and send at least as many emails, but without filling our customers' inboxes with irrelevant messages.
Marius ValakerFormer Head of Digital, Holzweiler
