Documaster
Design system and HubSpot rebuild
Documaster helps companies store and retrieve critical documentation. Its HubSpot site, built since 2016, had drifted through different developers and marketers working inconsistently in the CMS, with no design system to guide new work and too few illustrations in its existing playful style. TRY rebuilt it as three projects: a Figma design system, a website rebuild, and new illustrations.
Early wireframes for the rebuilt site.
Challenge
Documaster's HubSpot site had been live since 2016, worked on by different developers and marketers with no shared documentation and no design system to guide new design or development work. Pages had drifted through ad-hoc changes over the years, and the existing illustration set was too thin to carry the brand's playful style consistently across the site.
Solution
TRY split the work into three projects: a Figma design system, a website rebuild and a new illustration set. The redesign moved to lighter colors while staying close to Documaster's existing identity, added a visually explanatory illustration set, and replaced custom-coded pages with a flexible drag-and-drop template built from reusable HubSpot modules and theme components, with separate test and production environments and GitHub version control for smoother collaboration between developers.
Result
Documaster now has a site that makes better use of HubSpot's capabilities and is easier for editors, designers and developers to maintain and extend, a design system that protects the brand identity, and a new illustration set usable across every surface. TRY continues on an ongoing retainer covering campaigns, content, marketing and sales automation, paid search and HubSpot support.
TRY has helped us make the most of HubSpot's potential. They're an extension of our marketing department, giving us the flexibility to scale up and down as needed. We've had fantastic help developing a new HubSpot website that's also better set up to generate leads. We really like having an agency with so much range behind us. They can help with everything, from Google Ads to graphic design. We're especially happy with our project manager. She's incredibly skilled at keeping a clear thread through the project and ensuring things move forward.
