Middagsfrid
Brand identity
In Sweden, Middagsfrid was the first to offer prepackaged grocery bags with preplanned dinners. We helped them with a complete re-branding to stay relevant in an ever-so-crowded market.
Silent loop: a phone mockup scrolls the Middagsfrid site showing meal-kit product cards, a 30 percent welcome-offer banner, and the newsletter signup footer.
Silent loop: a desktop screen recording scrolls through the Middagsfrid website, showing meal-kit product cards, a recipe inspiration grid and the site footer.
Silent loop: a phone screen recording shows the Middagsfrid homepage headed 'Sa fungerar Middagsfrid' [This is how Middagsfrid works], then an orange banner reading 'Bestall en matkasse med godare vanor' [Order a meal kit with better habits].
Silent loop: an Instagram post mockup shows a flat-lay of groceries captioned 'Bestall en matkasse med godare vanor' [Order a meal kit with better habits] with a 50 percent first-order discount.
