Morjas
Identity
Brand identity for Morjas, a luxury shoemaker rooted in the crossroads of Mediterranean warmth and Scandinavian minimalism. This project embodied the duality of their heritage, anchoring Morjas' unique positioning at the intersection of these diverse cultures. Work included brand strategy, brand identity and narrative.
Morjas is a luxury shoemaker rooted in the crossroads of Mediterranean warmth and Scandinavian minimalism. The identity embodies the duality of that heritage and anchors Morjas' positioning at the intersection of the two cultures.
The work covered brand strategy, brand identity and narrative.
Silent loop: scenic footage cuts between a hillside Mediterranean town street and a mossy volcanic landscape with a lake, both with the Morjas logo overlaid.
Silent loop: close-up footage shows hands shaping a leather shoe insole on workshop equipment.
Silent loop: the Morjas wordmark forms from circular pen strokes on a plain paper background, shown with alignment guides.
Silent loop: the Morjas logo and wordmark appear over a desert canyon photograph, then arranged across a grid of blank cards each labeled Morjas.
Silent loop: a phone mockup shows the Morjas logo over a canyon photograph, then a product card reading 'Introducing The Penny Loafer' over a pair of black loafers.
Silent loop: a desktop browser mockup shows the Morjas online shop, with a seated model in denim and loafers under the heading 'Seasonal favourites'.
